Video platforms are useful until the link breaks.
Old embeds can disappear, change hosts, or return confusing player errors while the article remains visible in search. That creates a bad archive: Google remembers the URL, but the reader finds a dead end.
The fix is editorial and technical
A durable site should redirect abandoned video URLs to a readable archive page. If the video is gone, the page should still explain what the item was and why it mattered.
That is one reason this rebuild uses static pages and Worker redirects. The archive should be simple enough to maintain.
The larger lesson
Media companies often treat distribution as temporary and archives as secondary. Readers experience the opposite. The archive is where trust compounds.