Amazon launched the second day of its 2026 Prime Day event with steep price cuts on Apple hardware. The Verge reports that discounts on the Apple Watch Series 11 and AirPods Pro 3 have hit unprecedented lows.
What happened
Amazon is currently running the second day of its annual Prime Day sales event. Tech reviewers are tracking significant price drops across the Apple product lineup.
The Apple Watch Series 11 reached a new all-time low price during the sale. Shoppers also found the AirPods Pro 3 listed with a major discount.
Reviewers at The Verge called this year’s Apple discounts the best they have seen. The sale covers multiple categories, including premium wireless earbuds and flagship smartwatches.
Images associated with the sale coverage highlight additional devices. The AirPods Max 2 and the Apple Pencil with USB-C appear in the promotional asset feed.
Magnetic MagSafe accessories also feature in the visual materials.
The sale marks a notable shift in Apple hardware pricing. The company typically maintains strict retail prices on its newest portable devices.
Amazon updates these promotions continuously throughout the two-day event. The deepest price cuts often target the most recognizable consumer electronics.
Why it matters
Prime Day often sets the baseline for holiday tech pricing. When current-generation Apple devices see heavy discounts in June, it signals a shift in seasonal retail strategy.
The Apple Watch Series 11 and AirPods Pro 3 represent recent additions to the company’s ecosystem. Deep cuts on these specific models give buyers rare access to flagship hardware.
Amazon uses high-profile tech deals to drive Prime subscription renewals. Apple products act as a strong anchor to keep traffic on the retail platform.
Other major retailers often match these promotional prices. This forces a temporary market adjustment across the entire consumer electronics sector.
Apple typically restricts significant percentage drops on current hardware to major holiday events. A mid-year price drop forces competitors to adjust their own summer inventory pricing.
The catch
The exact pricing details remain slightly ambiguous in the initial syndication feed. The Verge’s summary text cuts off, noting the AirPods Pro 3 are discounted to a figure starting with “$1”.
This likely indicates a price in the one-hundred-dollar range, rather than a literal one-dollar price tag.
Prime Day deals also fluctuate rapidly. Amazon frequently changes prices or removes discounts once inventory drops below a certain threshold.
Shoppers must hold an active Amazon Prime subscription to access the lowest listed prices. Standard accounts will see higher retail costs at checkout.
What to verify
Shoppers should check the live Amazon listing for the exact AirPods Pro 3 price. The truncated data feed leaves the final digits unconfirmed.
Buyers must also verify the exact specifications of the discounted Apple Watch Series 11. Amazon sometimes limits the lowest prices to specific colors or less popular band sizes.
Check if the deals require clicking a digital coupon box on the product page. Some discounts do not apply automatically at the final checkout screen.
Confirm delivery dates before completing a purchase. High-demand Apple products often suffer from delayed shipping times during Prime Day.
Ensure the product is shipped and sold directly by Amazon. Third-party sellers sometimes hijack product listings with counterfeit accessories.
Source trail
The primary report comes from The Verge, published on June 24, 2026. Their deals team tracked the Prime Day pricing updates.
The original feed data included specific image assets confirming the inclusion of various Apple products.
