Artist Behind Green Bay Packers’ Iconic “G” Logo Passes Away at 83
John Gordon, the talented artist who played a crucial role in crafting the iconic “G” logo for the Green Bay Packers, has passed away at the age of 83. His legacy, forever linked to the beloved football franchise, lives on.
Gordon’s peaceful passing took place last Saturday, as confirmed by Matt Cotter, the owner of Cotter Funeral & Cremation Care in De Pere, Wisconsin. Alzheimer’s disease had been a part of his life in recent years, but in his final moments, he was surrounded by his loving family.
Back in 1961, John Gordon was an art student at St. Norbert College when opportunity came knocking. He was working as an assistant to the Packers’ equipment manager, Gerald “Dad” Braisher, when he received a unique chance. Coach Vince Lombardi himself requested a new logo for the team, and it had to feature a “G” inside a football shape.
In Gordon’s own words, “Dad came down from his meeting with Lombardi with a piece of paper in his hand, and he said that Lombardi wants a logo … and it’s going to be a ‘G’ in a football shape.” In a matter of just 24 hours, Gordon’s design received the green light, and thus, the original Packers’ logo was born.
Today, you can find John Gordon’s name and his initial sketch proudly displayed at the Packers Hall of Fame museum at Lambeau Field, a testament to his artistic contribution to the team’s history.
The logo, originally resembling a football, has evolved over the years into the familiar oval “G.” Contrary to popular belief, it’s not just a symbol of greatness; it stands for Green Bay, as noted by Packers team historian Cliff Christl.
Beyond his work with the Packers, John Gordon was a lifelong artist. He shared his passion by teaching art at Parkview Middle School in Ashwaubenon and later served as an adjunct professor of art at his alma mater, St. Norbert College.
John Gordon is survived by his wife, Dianne, his ex-wife, Joan Gordon, and their six children, three grandchildren, a brother, a sister, and three stepchildren. His life touched many, both within and beyond the football world.
A funeral to honor John Gordon’s memory will take place on Wednesday at Faith Lutheran Church in Green Bay. While he may be gone, his legacy continues to shine through the “G” that proudly represents the Green Bay Packers.